'What Alice Found' was created in 2009 by Nicki Dashwood – a lifelong vintage enthusiast and creative soul. As a little girl, a family friend observed that her curious, off beat nature reminded them of Alice In Wonderland, and thus a love for the story began…...
With a background in fashion journalism, digital marketing, visual merchandising and professional styling, Nicki launched her retail wonderland to showcase her collection of vintage wares, preserve history, and share her unwavering passion for second hand shopping.
A talent for discovering unusual, eccentric treasures has earnt Nicki and 'What Alice Found' many mentions in the press, and her gravitation towards unconventional ideals has seen her live in an attic, converted ambulance van in Europe, an abandoned retirement home and a retro holiday park home, thus far.
Nicki now resides by the sea on the outskirts of Brighton raising a family, renovating a Victorian home, talking to her plants and treasure hunting inbetween.
Don't by shy, say hi!
“Stylist Nicki Dashwood’s boutique is touted for its original and quirky take on vintage.
Using her fashion eye, Dashwood knows no bounds...... VOGUE
Taking its name from Lewis Carroll's sequel book 'Through The Looking Glass (And What Alice Found There)' founder Nicki recognised the perfect storytelling metaphor for a vintage store - a Wonderland of unusual items all with their own tale to tell, embracing the eccentric and letting your own unique style evolve.
Alice has existed in many forms; originally a website, growing into a bricks and mortar store in Bournemouth for 4 years, an ASOS marketplace boutique and a travelling festival pop up roaming the country. We've styled for theatre productions, fashions shows, weddings, editorial photoshoots and interiors for vintage based brands.
Stock is all hand selected and as a brand ‘What Alice Found’ is recognised for its quirky take on modern vintage style, quality and items full of character.
Shopping second hand is better for the environment, and it gives an alternative from mainstream outlets if you want an outfit, gift or keepsake with a bit more individuality.
What Alice Found does selected pop - up shops, with a hope to re-launch online soon. Follow us on socials for updates on upcoming events and updates on stock.